Guides for people who publish sites
AdSense approval, technical SEO, content, privacy. Every guide says where each number comes from.
AdSense Approval Tips: 14 Things That Tip a Borderline Review
14 numbered tips for a site that could go either way, each marked as Google's statement or our view, plus a table of 10 checks you can run in 10 minutes each.
How Long AdSense Approval Takes, and What to Do Meanwhile
Google's own range for AdSense approval, a day-by-day table of what happens and what to do, and the checks to run if you are still waiting after 4 weeks.
A Privacy Policy That Satisfies AdSense and GDPR Basics
What Google requires a privacy policy to say about advertising cookies, how it differs from consent, and the GDPR structure, with 3 passages to adapt.
AdSense for Tool Sites: Build the Editorial Layer Around Them
How we gave a clean but empty tool site something to read: our 4 decisions, a table of the text around each of 6 tools, and the doorway trap to avoid.
AdSense Rejection Reasons Decoded, With the Fix for Each
Google lists 4 reasons a site is not ready to show ads. What each notice usually means, the order to check them in, and what Google never tells you.
AdSense Requirements for a Website: The Approval Checklist
What Google states about AdSense requirements for a website, what it leaves unsaid, and the checklist of content, pages and technical points that decides a review.
Do You Need Traffic or an Old Domain to Get AdSense?
Google publishes no minimum traffic or domain age for AdSense. 5 common beliefs against what Google says, our own numbers, and a plan for a new domain.
Important Pages for AdSense Approval, and What to Write
The 4 pages every checklist asks for, which one Google actually documents, what to write in each, and a weak About page set against a strong one.
robots.txt Mistakes That Block Google and AdSense
Five robots.txt mistakes that hide a site from Google or the AdSense crawler, each with the broken file, the fixed one and the test that catches it.
Title Tags and Meta Descriptions: Length, Pixels, Clicks
Google cuts titles and descriptions by width, not by character count. What fits, what Google rewrites, and 5 before and after titles you can adapt.
What Hits a Small Website Every Week: Our Server Logs
63.4% of the requests to our small site in 15 days were scanner probes. What they asked for, why nothing was exposed, and how to count them in your own logs.
Where to start
Getting ready to apply to AdSense
Start with the requirements, then the pages a reviewer expects and the reasons for a refusal. Each guide separates what Google states from what we only recommend.
Fixing the technical side
The unglamorous files and headers that decide whether Google can read your pages at all, with configuration you can copy and a command to test it.
Showing who is behind the site
Privacy, consent, authorship and the signals that tell a reader and a reviewer that a real person answers for the pages.