AdSense approval
Requirements, rejection reasons, timelines and the pages reviewers expect, read from Google’s own documentation and tested on real sites.
AdSense Approval Tips: 14 Things That Tip a Borderline Review
14 numbered tips for a site that could go either way, each marked as Google's statement or our view, plus a table of 10 checks you can run in 10 minutes each.
How Long AdSense Approval Takes, and What to Do Meanwhile
Google's own range for AdSense approval, a day-by-day table of what happens and what to do, and the checks to run if you are still waiting after 4 weeks.
AdSense for Tool Sites: Build the Editorial Layer Around Them
How we gave a clean but empty tool site something to read: our 4 decisions, a table of the text around each of 6 tools, and the doorway trap to avoid.
AdSense Rejection Reasons Decoded, With the Fix for Each
Google lists 4 reasons a site is not ready to show ads. What each notice usually means, the order to check them in, and what Google never tells you.
AdSense Requirements for a Website: The Approval Checklist
What Google states about AdSense requirements for a website, what it leaves unsaid, and the checklist of content, pages and technical points that decides a review.
Do You Need Traffic or an Old Domain to Get AdSense?
Google publishes no minimum traffic or domain age for AdSense. 5 common beliefs against what Google says, our own numbers, and a plan for a new domain.
Important Pages for AdSense Approval, and What to Write
The 4 pages every checklist asks for, which one Google actually documents, what to write in each, and a weak About page set against a strong one.