A privacy policy that says what AdSense expects, written in your browser.

A privacy policy is the one required page that is mostly law and partly marketing. This generator writes the legal part from what your site really does, so the page matches reality and includes the wording AdSense asks publishers to disclose.

What AdSense asks you to say

Google’s help center states that your privacy policy should tell visitors that third party vendors, including Google, use cookies to serve ads based on a user’s prior visits to your site or other sites, that Google’s advertising cookies let it and its partners serve ads based on visits to your sites and other sites on the Internet, and that visitors can opt out of personalized advertising in Google’s Ads Settings. If you let third-party ad serving stay on, you should also identify the vendors, link to them and say that visitors can opt out on their websites. Google adds that the exact wording varies by jurisdiction and does not hand out a template, which is why the text here is yours to review.

The generator includes those statements as soon as you tick advertising, with links to Google Ads Settings, aboutads.info and Google’s page on how it uses information from partner sites.

How to use it

1. Fill in the site name, the publisher and a contact email you actually read.
2. Choose the region where most of your visitors are. That decides which rights section and which legal bases the policy includes.
3. Tick everything your site does: ads, analytics, forms, comments, embeds, affiliate links. Untick what it does not. The text follows your ticks, line by line.
4. Read the policy, edit it in the box and copy or download it.
5. Publish it at a stable address such as /privacy/, link it from your footer on every page and make sure it can be indexed.

The tabs next to the policy give you a short terms of use and a disclosures page: the advertising notice, an affiliate notice and, if you tick the Amazon program, the sentence Amazon requires associates to display.

What it cannot do for you

• Make it true. If you tick no analytics and install one next month, the policy becomes wrong. Regenerate it whenever the site changes.
• Provide consent. The policy describes cookies; it does not ask for permission. For visitors in the EEA, the UK and Switzerland, you need a consent banner that blocks non-essential cookies until visitors agree.
• Replace a lawyer. It is a sound template for a small content site. A business that handles sensitive data, sells to consumers or has staff should have the final text reviewed.

Where the text comes from

The structure follows what the GDPR requires a controller to tell visitors: who you are, what you collect and why, the legal basis, who receives it, transfers outside the EEA, retention, rights and how to complain. The US section covers the access, deletion and opt-out rights found in state laws such as California’s. Server log retention is yours to set, and you should set the number your server really uses.

For a guide to what each required page must say beyond this one, see important pages for AdSense approval, and for the reasoning behind this policy, a privacy policy that satisfies AdSense and GDPR basics.